There are campaign groups in Accounts, campaigns in campaign groups and ads in campaigns. Maybe your prospects just needed time to consider your offer.īy running Linkedin Ads after your prospecting campaigns, you are sure to stay top of mind even if you stop your linkedin outreach for a month or two.The first thing to understand is that Campaign Manager is organised in a hierarchical order. The Wake-Up AdsĪ good part of your prospects won’t reply to your prospecting messages even after 4 follow-ups. Running Ads while you’re talking to your prospect is a great way to follow-up without sending linkedin messages. Two days later, he sees your ads on his Linkedin feed and think: “Oh, i’ve forgotten to reply to the guy from this company, let’s do it right now” Imagine your SDR send a follow-up and your prospect doesn’t reply. The goal of these campaigns is to stay top of mind while your SDR’s are talking with your prospects. Getting contacted by a Sales is a great opportunity to ask them! 3. Indeed, if you tickle the curiosity of your prospect before your SDR start contacting them, the reply rate might increase has your prospects might have already thought several times of your offers. The goal of this campaign is to slowly introduce your brand to your prospect before your start your linkedin prospecting campaign. The more they will feel familiar with your sales, the more they will be likely to take meetings with them. The more your prospect will be exposed to your brand throughs ads or content, the more they will feel familiar with your sales. The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them If you want to start using Linkedin Account Based Marketing to generate leads, these strategies are really efficient. Using Linkedin Ads for Account Based Marketing Now, let’s see how to integrate this into your linkedin lead generation strategy Click on “narrow” and upload your lead list. To sum this up, in case you can’t find your job titles: If the job title you are targeting is too specific and you can’t find it on Linkedin search engine, you can upload your lead list to narrow down your audience.įor this technique you must upload at least 300 people in linkedin ads.Īs you did for accounts, you can create another sheet and modify the Evaboot file to fit the prospect upload template. If you target r eally specific job titles that are not so common, you may not find what you want with this filter.īut no worries, there is a way get around this if you need to. Like here in this example, the category “Head of Sales” does not include people which position is exactly “Head of Sales” but also slightly different titles like “Head of Digital Sales”, “Head of Marketing and Sales” etc… It works exactly like in LinkedIn Sales Navigator They are broad categories that regroup variations of the same job title. You will be able to precise exactly which job titles you want to target inside these accounts.ĭISCLAIMER: you can only add job titles proposed by Linkedin. Now, it’s time to give the algorithm more precision to help him identify the right decision makers.įor that, click on Audience attributes > Job Experience You have told Linkedin you want to target people into your account list. Your list will now appear in the Linkedin Ads interface and you will be able to select it by ticking the checkbox next to the name.Ĭlick on Narrow Add some lead filters to target decision makers. Once your file matches the template you can click on Select List and upload your file. These 3 fields are enough for Linkedin to r etrieve the companies in its database (especially the Linkedin URLs!) If you export your data with Evaboot, you can simply keep: The first one is to delete the unnecessary columns. Here is the type of file linkedin is expecting to create a Linkedin Ads audience from your Linkedin Sales Navigator export.Įvaboot does not provide the right headers name (as they are not clear and Evaboot is not only used for Linkedin Ads) Modify your file to match the Linkedin Ads template That’s precisely what I am going to show in step number 3.ģ. You will land on the upload interface of Linkedin Ads.īefore you upload your file, you will need to modify it so it matches the templates linkedin is expecting. Then select your campaign goal, scroll down a little bit and click on A udience > List Upload Then, create an add account or select one if you already have created it. Next step is to upload the data you just extracted from Sales Navigator into LinkedIn Ads.įor that, you need to click on Word > Advertise Upload your Sales Navigator export to Linkedin Ads
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